Professional Experience

Marketing, Communications and Media Consultant -- (2001 to Present)
ProComm Inc. (PCI) of Cleveland.

As the owner of ProComm Inc. (PCI), I help businesses develop and manage all types of copywriting, marketing communications, public relations and corporate communications projects that achieve goals and produce results.

I also create and coordinate a wide range of original Web and print content for national, regional, local Web sites and publications. I’ve written more than 25,000 articles --- and still counting --- for Web and print media across many industries including financial services, healthcare, manufacturing, applied technologies, human resources, marketing, economic development, small business, social media, entrepreneurship, insurance, legal and government issues, leadership, lifestyle, religion and culture.

Throughout my career, I’ve had the honor of receiving numerous writing and reporting awards. However, the greatest award I receive every day is the satisfaction of helping my clients succeed.

Here are some highlights of what I do and what I’ve achieved for my clients:

Marketing Communications
Develop and manage results-driven marketing communications projects.

Client Results:

• Researched and wrote original Web and print content that effectively reached national audience of entrepreneurs and opened new business opportunities for Fortune 500 company.
• Created web and print marketing communications magazines that attracted patients and physician referrals for a new clinical service at one of the nation’s top medical centers.
• Produced online and print brochures for national investment firm, which successfully helped sales professionals cross-sell products and services to internal clients.

Public Relations
Create and coordinate public relations initiatives to communicate messages that lead to business opportunities, protect and improve reputation, and build productive relationships with the media and the community.

Client Results:

• Initiated and helped develop public relations initiative positioning a major corporation as an identity theft and fraud prevention resource, which attracted significant attention and coverage from national, regional and local media outlets.
• Created and implemented public relations strategy for non-profit organization that significantly increased public awareness of its services, recruited new members and garnered financial support.
• Assisted with the development and implementation of media relations projects for a firm’s national consumer and business surveys attracting widespread press coverage from The Wall Street Journal, USA Today, Bloomberg News, Associated Press, CNN, CNBC and major metro newspapers.

Corporate Communications
Produce a wide range of corporate communications projects designed to deliver clear and concise messages to employees, vendors and shareholders.

Client Results:

• Developed and managed original Web and print content that helped employees understand strategies and support goals of a Fortune 500 global corporation.
• Created and managed a major corporate communications plan for a new benefit program that increased employee enrollment from 4 percent to 12 percent.
• Substantially improved editorial quality of Fortune 500 company’s publications and Web content projects, which led to substantial increases in readership.

Writing and editing
Write and edit all types of original magazine and newsletter articles, byline stories, Web content, columns, executive speeches, media talking points, traditional and search engine optimization (SEO) press releases, SEO Web copy, print and Web marketing communications copy, advertising and promotional copy, social media content, video and podcast scripts, brochures, flyers, presentations, surveys and case studies.

Client Results:

• Develop a wide variety of copywriting projects that deliver useful or actionable information that lead to business opportunities, improve marketplace awareness and enhance reputation for business clients across several industries.
• Streamlined review and approval process of communications projects that improved meeting deadline schedules by 97 percent.
• Shot and edited color photographs for print and web-based projects reducing vendor costs for clients by 20 percent.

Editor -- (January 1998 to October 2001) IndustryWeek of Cleveland
Researched, wrote and edited timely and topical articles for IndustryWeek, an award-winning national magazine and its Web site, industryweek.com. Results included:

• Produced a high volume of original articles, columns and information products that received strong readership levels from magazine and Web subscribers.
• Led or participated in teams that produced information products, which provided strategic and best practice information on production, supply chain management, human resources, information technology and finances for top manufacturing executives.
• Served as a team judge for IW America’s Best Plant awards program.
• Received Internet-based award for article on corporate financial strategies and best practices.
• Earned outstanding performance reviews.

Business Editor/Writer --- (January 1996 to January 1998), The News-Herald of Mentor.
Managed daily business section and produced articles and projects on businesses and industries for daily newspaper serving Northeast Ohio. Results included:

• As interim business editor, I successfully managed and expanded daily section of the top national, state and local business news.
• Wrote a series of articles that exposed a local investment firm’s fraudulent practices that bilked tens of millions of dollars from investors throughout Ohio and the United States.
• Initiated and developed article ideas on local and regional businesses in the industries of manufacturing, retail, technology, entrepreneurship, economic development, financial services and marketing.
• Selected and edited top local, state and national business stories.
• Coordinated and developed assignments for staff writers, freelancers, photographers and graphic artists.
• Earned excellent performance reviews.

Staff Writer --- (March 1987 to December 1995), The News-Herald of Mentor.
Produced a high volume of news stories, features and human-interest articles on newsworthy events, developments, trends and people throughout Northeast Ohio. Results included:

• Received a dozen awards and recognitions from Associated Press and other newspaper groups for investigative, in-depth and breaking news stories.
• State and national media organizations including the Associated Press, USA Today, NBC Today Show followed several news-breaking articles and news features that I developed.
• Participated in team-based projects to produce special newspaper sections.
• Created computerized editorial templates that improved editorial production process by 20 percent.
• Earned excellent job performance reviews.

Education

• Received B.A., Humanities with Journalism minor, Edinboro University of Pennsylvania.
• Member of National Honor Society for Collegiate Journalists.
• Member of Pi Lambda Phi National Fraternity.
• Earned several academic and cultural scholarships.

Professional Development
Completed approximately 500 hours of professional development seminars in corporate communications, public relations, Web writing and editing, management, Internet marketing, advertising, software applications, social media, Web site development, and corporate cultural transformation.